Beauty and The Cruelty of Cosmetic Testing is the first book to tackle the issue of cosmetic labelling, which is commonly used in the UK, US and Europe.
Author Shauna Breslin looks at the process of cosmetic laboratoryelling and its impact on consumers, highlighting the challenges faced by those who are forced to use the products, including in India and China.
Bresler’s book covers a number of topics including the testing process itself, the role of the government in monitoring the testing, the potential for consumer harm and the role that cosmetic companies play in shaping the perception of beauty and the environment.
“There are several issues with cosmetic labeling, and this book explores the various issues and how they impact people’s everyday lives,” Breslins book tells Al Jazeera.
The first chapter focuses on the testing of cosmetics.
The author tells Aljaplo: “The labelling process has changed.
In the past, a consumer would receive an information packet, which would give them the chance to have their product tested and their opinion on its safety, efficacy and purity.
Now, we have a questionnaire and an online form, where consumers have to fill in questions about their daily life and health.
They are asked about their allergies, skin conditions, whether they would like to have a consultation, how long they have been using the product, and their personal preferences. “
These questions are given to the consumer, who then has to respond to them, and they are asked how often they use the product.
This is an attempt to make sure that a consumer is using a safe product and is aware of what they are getting.” “
In some cases, these questions are used to test whether people are using a product that has been tested and is safe for their skin.
This is an attempt to make sure that a consumer is using a safe product and is aware of what they are getting.”
Breslyn says this type of testing is very common in the US and UK, where cosmetic companies are testing the cosmetics on their own customers and often using their own labelling techniques.
Breglins chapter on the marketing of cosmetics also focuses on cosmetics labelling.
Bremslins main focus in this chapter is on the role cosmetic companies like Lancôme play in making cosmetic labels as popular as they are.
“Lancôme is known for its advertising campaigns, which are intended to help consumers understand the benefits of their products.
They have a huge marketing budget and spend millions of pounds on marketing each year.
This makes it possible for brands to advertise their products in as many languages as possible, so they can get their messages across.”
Lancome is the biggest manufacturer of cosmetics in the world and they have a massive advertising budget.
So, when a product is labelled in English, French or Spanish, it is designed to encourage people to purchase their products,” she explains.
“When the public is told that they are buying a high-quality product, they are more likely to buy it,” Bregs book says. “
“But when the public sees that the cosmetics are not high quality, they may think that the product is not worth buying and they may decide not to buy. “
When the public is told that they are buying a high-quality product, they are more likely to buy it,” Bregs book says.
Bregts main concern with the marketing process is that cosmetics companies often have to spend a lot of money to get their products to market. “
This results in a consumer who may end up not buying the product.”
Bregts main concern with the marketing process is that cosmetics companies often have to spend a lot of money to get their products to market.
Breins main criticism is that many of the cosmetics companies have a long track record of poor labelling and testing practices. “
Companies are using advertising to promote products that are expensive, because they can be difficult to sell to consumers.”
Breins main criticism is that many of the cosmetics companies have a long track record of poor labelling and testing practices.
In some cases there is no testing at all. “
Some cosmetics companies do not even bother to get testing results and they test on their customers.
In some cases there is no testing at all.
It is very hard for consumers to understand what they actually get when they buy cosmetics and they get a product without testing.”