What we know about a new lawsuit from M.A.C.E. over alleged misconduct in the manufacture of its mascara
A new lawsuit over the manufacture and sale of M.I.A.’s brand of mascara is threatening to reignite the legal debate over the cosmetic industry’s marketing practices and consumer choices.
In a lawsuit filed Monday in California, the company says it violated the California Fair Use Act by making its mascara a “commercial product.”
The lawsuit accuses M.M.A., which makes M.
E, and a separate M.C.-based company, of infringing on copyright by making the mascara a commercial product, which allows consumers to sell and buy it at retail outlets and online.
Marks and Spencer is also the maker of a line of “M.E.” products.
“M.M.-branded products have been the subject of intense litigation over the years,” the lawsuit reads.
“The lawsuit filed today is a direct response to this litigation and will provide M.P.S. with an opportunity to provide the Court with an answer that protects M. M.
As intellectual property interests, as well as protect M.O.P.’s ability to manufacture and sell M.D. mascara in the future.”
The M.R.C.’s lawsuit also accuses MCA of misleading consumers about the product’s ingredients, including claiming the mascara had the power to stop a woman from giving birth.
“By misrepresenting the contents of its products, M.J.
A was able to convince consumers to purchase its products based on the premise that its mascara was the answer to women’s problems,” the suit says.
“Instead, MCA and M.F.
A have repeatedly demonstrated that their products have no efficacy and no safety.”
The company’s attorneys say that, despite M. J.
A’s assertions, “the safety of its M.B.M.’s mascara is not in question.”
The complaint alleges that M. B.M., which also makes M-A, has not complied with the Fair Use provisions of the California Civil Code.
The suit also alleges that the company has violated California’s consumer protection laws by misleading consumers and failing to properly disclose any of its product’s potential risks and benefits.
“The M-M-B.C.” is also seeking a jury trial in the case.
The case is expected to be heard in the Superior Court of Los Angeles.