By Kate Bennett | 09.30am A new generation of Korean cosmetics is being rolled out to meet changing consumer demands.
As part of this trend, there are new brands emerging that are aimed at younger consumers.
The best of these is elate makeup and its brand-new Smashbox cosmetics line.
Korean beauty products are made to enhance and nourish the skin and hair.
Smashbox is a new brand which has brought together the best of the best.
Its makeup is a mixture of Korean ingredients, including coconut, rice, palm, tea tree, tea leaf, and seaweed.
This is then combined with an all-natural base that includes ingredients that have never been seen in the Asian market.
The products range from $35 for a single-serving set, to $99 for a 12-piece set.
Smashboxes latest launch, Elate, is an ultra-pigmented concealer that uses a mix of natural and artificial ingredients to create a sheer coverage.
The formula dries to a matte finish and doesn’t smudge.
Smash Box also makes a range of lip products, like the Lash Lip Brush which has a creamy finish and an anti-fudge effect.
I think that there are a lot of different brands out there that are creating unique products that can enhance your skin tone.
There are many different formulas that can help you achieve your desired look.
Koreans love natural products, and elate is no exception.
It’s a perfect blend of Korean natural ingredients that can be used with any skin type.
The Smashbox Elate collection is currently available in the US, UK, Canada, and Australia.
You can check out more information on the company here and follow Smashbox on Instagram.
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