Persona Cosmetics is announcing the launch of its new makeup line, with the brand aiming to appeal to women who want something a bit more daring and glamorous.
The new collection will feature four different skincare formulas, ranging from a bold cream foundation to a subtle lip gloss and eyeliner.
It will launch this spring in select retail stores and online.
The new collection is aimed at women who are more adventurous in their makeup look, said the brand’s director of marketing and branding, Yumi Matsuda.
The collection will be available in two shades, “Black” and “White.”
The new skincares are “a blend of the highest quality ingredients, which are specially formulated for each individual skin type,” Matsuda said in a statement.
The line is also made of premium lipsticks, which feature “influenced by the brand” as well as “products of the brand, including its signature products.”
The brand will also launch a line of nail polishes, which will feature a “natural, wearable, and hydrating formula,” according to the statement.
Persona Cosmetic will launch its new cosmetics line at select retailers starting this spring, with its makeup lines hitting stores nationwide later this summer.